megatop
Being the head of the marketing department, me and under my direct management, there was made a total rebranding of the retail store chain. This was a logical and timely decision to differentiate ourselves (our shoe brand) from competitors, as well as rebuild the brand positioning. We sought to enter new markets,although as geographically and domestically, by capturing new segments of the target audience. And this was successfully achieved by 2017. All work was done entirely “in house”, without resorting to the services of agencies. This made it possible to focus on large-scale investment in new equipment.
Date
2017
Role
СМО, Strategic Marketing, Operational Management
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The new era of megatop
More experiments, closer to the consumer, more emotions from every purchase! We have made shoe shopping a cult! And we loved it!
The result: winning award «Shoe stores No. 1 in Belarus»
All our actions brought results literally immediately: in addition to strong sales growth, we received 3 prestigious awards in one year. 2017 was significant
no pain no gain
The result of the work: more than 80 stores in Belarus, 9 stores in Russia; 2 advertising campaigns per year; brand new sites megatop.by and megatop.ru; and, of course, a completely new concept of stores.
It was an interesting journey
of searching for «the need one»
